When you work with us, it always starts with a discovery meeting. It’s this meeting where we do our research and get to know your products or services, competitors, differentiators, unique selling propositions, target customers or clients, what your sales cycle looks like, and much more.
We then take this information and map out detailed target personas and a customer value journey. This nine-step customer value journey serves as a roadmap for us to create a strategy for someone who knows nothing about your business and turns them into a raving fan.
What’s a raving fan, you ask? It’s a customer that cannot help but promote your business to all their friends, family, and social media following without even being asked too.
Casual Fridays is a leading digital & social media marketing agency trusted by some of the biggest brands in the hospitality, tourism, non-profit, education, and entertainment industries. From San Diego to New York City to the Caribbean, we work with clients throughout North America.
We were founded in 2009, in sunny San Diego by Tyler Anderson. While we had a physical office for many years, our team has been working remotely in San Diego, Atlanta, South Florida, New Orleans, and New York City long before COVID-19. Meaning, when this pandemic passes, we’re just a short flight away.
If you’re into podcasts, we’ve produced the top-rated social media marketing podcast, The Casual Fridays Podcast, since 2012. If you’re looking to learn more about digital and social media marketing, you should check it out.
Tyler Anderson, Founder & Chief Strategy Officer
This is Tyler. He's our founder and chief strategy officer. In the mid-2000s, Tyler worked for a traditional media company but was creating social media campaigns on MySpace (remember them!?!) for some of his top clients like Pepsi and vitaminwater. The success of these campaigns led Tyler into a management position with one of the country's largest media companies.
In January of 2009, Tyler left that company to start Casual Fridays because many of the agencies he was dealing with at that time, didn't see the value in social media marketing. The rest is history.
Today, in addition to leading the team at Casual Fridays, Tyler is the host of The Casual Fridays Podcast and he's a respected thought-leader who frequently speaks at some of the largest digital & social media marketing conferences.