The Guest Value Journey

Let’s assume your target audience has never heard of you before. How do you get them from this stage to being a customer? That’s the idea behind the guest value journey. Think of it this way: You would theoretically only propose to a person after 

• Meeting them 
• Getting to know them 
• Falling in love with them 
• Making sure they want to marry you, too. 

Use this guide to get your potential guest from "I don't know your hotel" to "This is my FAVORITE hotel in the world."