2022
Hotel & Resort

Social Media Marketing Programs

Need something custom? No problem, let's talk.


Essentials (COVID RELIEF)

$795 per month

Contact Us
  • Strategic Account Team*
  • Monthly Team Calls
  • Email Support
  • Facebook & Instagram
  • 7/365 Community Management
  • User-generated Content (UGC) Curation
  • Reporting
  • Newsfeed Publishing - up to 6x per month
  • Content Amplification Ad Management**

Pro

$1,595 per month

  • Strategic Account Team*
  • Monthly Team Calls
  • Email Support
  • Facebook & Instagram
  • 7/365 Community Management
  • User-generated Content (UGC) Curation
  • Reporting
  • Newsfeed Publishing - up to 12x per month
  • Content Amplification Ad Management**
  • Strategic Ad Campaigns**
  • Custom Graphics + Images

MOST POPULAR


Premium

$2,495 per month

Contact Us
  • Strategic Account Team*
  • Monthly Team Calls
  • Email Support
  • Facebook & Instagram
  • 7/365 Community Management
  • User-generated Content (UGC) Curation
  • Reporting
  • Newsfeed Publishing - up to 16x per month
  • Content Amplification Ad Management**
  • Strategic Ad Campaigns**
  • Custom Graphics + Images
  • Custom Reporting
  • Custom GIPHY Brand Channel + Stickers
  • Content Creator Visits (Influencers) - 4 per year
  • Influencer Vetting - up to 5x per month
  • Enhanced Lifestyle Photoshoot*

Luxury

$3,495 per month

  • Strategic Account Team*
  • Monthly Team Calls
  • Email Support
  • Facebook & Instagram
  • 7/365 Community Management
  • User-generated Content (UGC) Curation
  • Reporting
  • Newsfeed Publishing - up to 18x per month
  • Content Amplification Ad Management**
  • Strategic Ad Campaigns**
  • Custom Graphics + Images
  • Custom Reporting
  • Custom GIPHY Brand Channel + Stickers
  • Content Creator Visits (Influencers) - 6 per year
  • Influencer Vetting - up to 5x per month
  • Enhanced Lifestyle Photoshoot*
  • Enhanced Lifestyle Videoshoot*
  • 24 :15-second Dynamic Assets
  • 40+ Video Snippets

*Subject to travel reimbursement and/or comp room and F&B for any visits
**Ad budgets are separate from program fees, typical ad budgets range from $200-$1,500/month
12-month agreements, 90-days cancellation notice required
If photoshoot or video shoot have occurred prior to cancellation, Premium & Luxury programs are subject to a cancellation fee

Frequently Asked Questions

We've got A's for your Q's

When can I get started?
Right away! The first 30-days are typically spent doing a discovery call with the property team, developing a strategy, activation with our software and tools, and building out the responses for the community management team.  

What are the terms?
All contracts are 12-month agreements as we are equally investing in you by assigning an account team to be an extension of your marketing and operations team. However, we do understand that special circumstances come up where you could no longer honor your commitment to us, so we do offer a 90-day notice of cancellation.

What about YouTube, Twitter, TikTok or other platforms?
We're big fans of YouTube and LinkedIn. In fact, we're one of the few digital agencies that have been making the recommendation to leverage YouTube Ads for hotels & resorts while more of our competitors put all their focus on Facebook & Instagram. We've also led LinkedIn social sales training for hotel sales teams. Platforms like YouTube, Twitter, TikTok, LinkedIn, etc., are definitely add-ons we can offer.

Do you have custom programs?
Absolutely! We've just created the above programs from our years of experience in working with hotels & resorts and our expertise as social media marketers. Rest assured though, no program is one-size-fits-all. That's why we tried to create three different program offerings that are ideal for your property, whether you're a select-service suburban property, a luxury resort, a boutique urban escape, or a big-box convention center hotel. We can come up with a custom program for you.

Is the Enhanced Photography Photoshoot available if you're on the standard or essentials program as an add-on?
Absolutely! We offer a variety of photography and videography add-ons in our
Lifestyle Content Packages. We also have a plethora of other add-ons available such as Influencer Marketing, YouTube Ads, LinkedIn Ads, Social Selling workshops for your hotel sales team, and more.

What's the Smart Hotel Marketing training?
Smart Hotel Marketing training is our training program and resources for your hotel staff. With the way social media marketing is for 2021 and beyond, you can no longer 100% outsource this. You need someone within the walls of your hotel working with your agency. Our Smart Hotel Marketing Trainings is their go-to resource on what they can do to help drive your hotel's social media marketing strategy.


Testimonial from Jeff Burg
Testimonial from Ilsa Butler