Casual Fridays

Leading Hotels & Resorts with Social Media Marketing since 2011

From social media strategy to social media management to social media ads (Facebook, Instagram, YouTube & TikTok), keeping your hotel & resort at the forefront of digital & social media marketing just got easier than ever.

Let Casual Fridays be your trusted advisor and partner.

Let's talk!

What do we for hotels & resorts?

Today's traveler expects your hotel's social media presence to be on point. Compelling ad campaigns, engaging content, and timely responses are just the starting point for an effective hotel social media marketing strategy.


We're staffed with a team of professionals who know digital and social media strategy for hotels like the back of their hands. Whether it's a brand new hotel, a renovation, F&B outlets, group, transient, or leisure travel, we've got a strategy for that.


Our team handles it all from content planning, copywriting, and publishing of your social media content. We develop and pull through an authentic brand voice to tell your story all while creating an engaging presence that inspires your target consumer.


We're seasoned experts when it comes to social media ads across all platforms. We specialize in creating audiences across the appropriate channels with your target market. From conceptualization to creation, to optimizing and analyzing performance, we deliver campaigns that drive guest action.

community management

Today's traveler expects the hotels & resorts they stay at to be listening and responding across social media. Doing so is what can turn them from a regular guest into a raving fan. We proactively engage with your guests in conversations, uncover opportunities to surprise and delight, and monitor and respond across all organic, paid, and direct messages.

content creation

If you're still using your brand photography across social media, please stop. While you may love it and your guests expect to see that on your website, they DO NOT want to see that across social media. Our team of content creators will create a dynamic portfolio of lifestyle content both video and photography to leverage across your digital and social media channels.

influencer marketing

Odds are your hotel is already inundated with self-proclaimed "influencers" looking for free stays in exchange for some "exposure," right? We're respected thought leaders when it comes to this topic and we're here to help you navigate through this process. We'll vet, coordinate visits, handle contracts, and transfer of assets for all influencer stays with our influencer program for hotels.

"Casual Fridays provided 10X the results from what we experienced from our brand marketing team and alternative agencies. The level of knowledge and expertise was second to none. The transparency they offered in recommendations was refreshing as you could tell Casual Fridays actually cared about maximizing our budgets, not padding their pockets with unnecessary services that were not moving the needle."
— Michael M, fmr Hotel General Manager

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Hotels & Resorts Trusted by Casual Fridays