General Enrollment begins soon. Academy starts Jan 1, 2020. Founding members get in for only $697.
24/7 access to courses & materials
Monthly office hours with a Casual Fridays social media expert to ask questions
Coverage of Facebook, Instagram, Twitter, YouTube, LinkedIn, and more
Strategy Discover how to create and implement a social media marketing strategy that aligns with your hotel's business objectives.
Content Publishing Learn best practices for creating and publishing content on the newsfeed and stories.
Influencers When is it the right time to use influencers? How to select, evaluate, and communicate with them for successful campaigns.
Messenger Bots Using messenger bots correctly can be a challenge. Learn when and how to automate answers to questions.
Community How to interact with your audience and guests online. From review management, to negative comments, and direct messages.
Advertising Ads are an absolutely essential part of successful social media marketing. Learn to run ads on Facebook, Instagram, YouTube and LinkedIn that drive awareness, engagement and bookings.
Tools The best tools for creating and scheduling content, managing your social media, reporting and analytics and more.
Reporting Understand which metrics matter. Set the right frequency to review reporting and make sure the right data is being presented.
The depth of knowledge, training, and expertise we receive from our program with Casual Fridays is fantastic. Their level of professionalism is top-notch, and they are definitely industry experts when it comes to social media marketing.
–Ilsa Butler, Chief Marketing Officer, Evans Hotels
The social media landscape is rapidly changing. What worked last year, won't work this year. Your team needs to stay current and focus on things that will serve your business objectives.
In addition to updated training materials, our monthly "office hours" give your team a chance to ask questions and get answers.
Our materials and training are built with hotels in mind. From F&B photography, to wooing event planners, to booking ads, we're covering topics your team needs to know.
Our agency has worked with over 200 hotels over the last 10 years delivering strategy, content, ads, and community management to successfully put heads in beds. Along the way, we've learned what works and what doesn't.
Our team is ready to help your team.
Keycard Digital Marketing Academy is the best way to give your team the training and tools they need to make your hotel successful on social media.
$997 per year (per associate)
$697 per year (per associate)
Enroll by Oct 31, 2019
30-day money back guarantee
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